A Second Life for the 'Do Not Track' Setting—With Teeth
28 February 2019
Im 2009, as people grew concerned about the pervasiveness of web tracking, the idea of adding a Do Not Track (DNT) setting to browsers gained traction across the web. By enabling it, users effectively told websites that they did not wish to be tracked.But there was a catch: DNT is a voluntary agreement and users need to trust that the sites they visit actually honour the setting. After gradually losing favour over the last ten year, Centre Research Associate Lukasz Olejnik argues in Wired that DNT is having a renaissance of sorts, with the European Commission announcing an initiative to update the ePrivacy Regulation in January 2017, a proposal that would revisit a 15-year-old directive dealing with privacy protections and how users consent to being tracked by cookies.